Category Archives: Forecasts

Visitors to OTA’s plunge 14% in October, a Historic Low

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Leading OTA down over 20%.

Not only are Americans flying less as the economy tanks, they’re spending less time scouting the Internet for travel deals, creating an unprecedented drop in traffic for online travel agencies like Orbitz, Travelocity and Expedia.   As consumer confidence reached historic lows in October, the volume of visitors to Web travel portals declined 14 percent, year over year, to 38.2 million, according to ComScore Inc. Web traffic fell for nearly every major airline site.

Hardest hit were the three online powerhouses that have dominated bookings for much of this decade. Web traffic at Expedia Inc. sites plunged 25 percent, to 18.2 million visitors, while Travelocity.com LP and Orbitz saw 16 percent and 23 percent drops, respectively.

The falloff in traffic was unparalleled for the three online agencies, which grew by leaps and bounds during the economic slowdown that followed the Sept. 11 attacks as many consumers for the first time turned to the Internet to unearth bargains.

Anticipating tougher times ahead, Orbitz last month announced plans to reduce its U.S. workforce by 10 percent by the end of the year. After dodging the effects of sky-high fuel prices during the first half of the year, airlines, hotels, rental car companies and tour operators are struggling with a steep and sudden drop-off in demand from both corporate and leisure travelers.

“What’s happening in 2008 is a universal buckling down,” said Sara Stevens, a vice president and head of the travel and retail practices for Virginia-based ComScore, a market research firm that tracks Internet traffic.

Read the complete story.

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American Express Releases Annual Global Business Forecast

Originally slated for release in September, American Express delayed the release of its annual Global Business Travel Forecast and Trends report in order to evaluate the impact of market activities that have occurred over the last 30 days.

American Express Business Travel last week published its annual Global Business Travel Forecast and Trends report. Originally slated for release in September, the American Express Advisory Services department responsible for producing the report delayed its release in order to evaluate the impact of market activities that have occurred over the last 30 days. In the past weeks, modifications were made to reflect the potential impact of the anticipated global economic slowdown. In certain markets, the Forecast predicts a negative increase in 2009 to airfares and hotel rates. Both suppliers and buyers of travel and related services are expected to face new operating challenges in the coming year.

“Based on forecasted economic conditions for 2009 and the substantial increase in fares already experienced in 2008, it is possible that airfares in 2009 may decrease,” said Hervé Sedky, vice president and general manager, Global Advisory Services, American Express Business Travel. “However, this doesn’t necessarily correlate to a decrease in prices paid as airlines continue their pursuit of expanding the suite of fees charged for services such as in-flight meals and baggage. In this difficult economic environment, successful T&E management strategies will be based upon the total cost of a business trip, which takes into consideration costs such as parking fees, airline fees, meals and other related expenses.”

Global Business Travel Forecast

Sedky continued, “Considering airfare, car rental and hotel stay, we expect the average domestic trip to increase 2.8 percent, or $31 USD, to a total of approximately $1139 USD. An increase of 4.3 percent, or approximately $147 USD, is expected for international trips to bring the average cost to $3556. However, if you include the costs of additional travel expenses including baggage fees, dining, airport parking and even package shipping, it can add an estimated $400 to the total trip cost.”

Global Airfare Forecast

The proliferation of new fees and a delicate supply and demand balancing act will determine whether airfares remain steady, increase or potentially decrease compared to 2008.

“In response to the record energy prices in 2008, many airlines began charging fees for different services such as checked luggage, in-flight refreshments and aisle seating. To help mitigate the impact of these new charges, which can increase air travel costs up to an additional 15 percent per trip, we advise companies to consider increasing their focus on demand management to ensure planned trips meet the guidelines designed to promote the most effective use of their business investment,” continued Sedky.

  • Capacity cuts are likely to lead to a shortage of available seats at lower price points, while changes in ticketing and minimum-stay requirements, uncertainty surrounding the future price of jet fuel, movement in airline consolidation and alliances and tighter controls over contract performance measurement are likely to drive price increases.
  • Prices are predicted to experience downward pressure due to a slowing global economy, improved demand management by corporations and stronger traveler compliance. The expansion of low-cost carriers, more efficient aircraft and airline operations and the continued liberalization of the industry are also expected to mitigate increases.

Global Hotel Rate Forecast

Although American Express Business Travel forecasts some rate growth in the global hotel industry, most regions will likely experience declines in occupancy, which will keep rate increases below the level of those seen in 2008.

  • The record oil prices that began in 2008 are expected to continue to impact the hotel industry and airline capacity cuts should drive down demand in some markets.
  • As new hotels expand global supply and demand decreases in some markets, travel buyers should have increased bargaining power for 2009 rates.

Strategic Meeting Management Forecast

As economic conditions continue to draw attention to meetings as a source for savings, senior business leaders are expected to seek further visibility into meetings spending and aim to measure the return on investment of meetings and events for their companies.

  • Effective demand management tactics and a movement toward shorter events in more local destinations should help corporations achieve the best return on investment.
  • Implementing and managing meetings policy is expected to provide companies the ability to drive certain cost-saving behaviors. Based on a recent survey of American Express clients, over 70 percent of companies do not have a stand alone meetings policy.
  • Technology developments offer cost-effective ways to supplement meetings and events schedules. Teleconferencing and social networking sites are gaining popularity as tools to strengthen the interpersonal relationships created through traditional meetings.
  • Leveraging transient hotel programs with a meetings hotel program is expected to enable companies to have visibility in both areas and drive savings. Negotiating packages for the preferred properties will likely simplify the process to drive and support compliance.

Cost Containment Strategies for 2009

Companies across the globe are seeking new ways to manage their travel investments and maximize the value of their T&E programs.

  • Companies should revisit their travel policies to ensure that travelers have a comprehensive guide to navigate the current travel environment.
  • In addition to a tight travel policy, demand management and an increased focus on traveler compliance can deliver savings.
  • Benchmarking that is based on average segment cost or average ticket price is no longer sufficient due to the expansion of airline fees. Companies should benchmark the entire cost of a trip in an effort to minimize expenditures related to business travel.

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