Category Archives: DigMe

Latest Update: 16th Annual eTourism Summit 2015

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We’re delighted to announce that eTourism Summit 2015 will be held on October 21-23, 2015 at San Francisco’s Wyndham Parc 55 Hotel, one minute from Market Street, two minutes from the cable car turnaround and three minutes from Union Square. Our negotiated delegate rate is $249, a good deal off the $344 daily rate showing for those dates. Registration is open with a super early bird offer.

We’re sharing more news from eTS today. Based on our latest Advisory Council meeting and your feedback from eTS14, we’re working on the following key topics and goals built around your “pain points.”

Increase Digital Marketing Budgets:

Help increase your digital budgets by launching an outreach to those higher up the decision chain: CEOs, CMOs, and Marketing Directors and their agencies. The focus is on providing them with better understanding of digital marketing and better resources to evaluate third party vendors. We’ll also include international boards from Asia Pacific Region who have U.S. West Coast offices.

How?

We are in the process of creating a special pre-conference VIP day by invitation on Monday, October 21 for CMOs, CEOs and tourism boards to include:

  • Morning briefing at Google’s San Francisco office
  • Lunch and executive roundtable exchange at Airbnb HQ
  • Afternoon with Twitter
  • Evening: Bay Cruise (open to all eTS15 attendees)

Increase Networking at ETS:

Since networking is a key reason that people to attend eTS, we’re working on an optional 4-hour “UnConference” session, a brand new format in which participants design their own sessions around topics they choose. Yes, the inmates may be running the asylum…for four hours!

How?

  • We’re working with a company now in stealth mode to debut their beta networking App that simulates Tinder for business. All eTS attendees will be able to easily find others based on specific preferences.
  • Bar Crawls: We’ll reserve spaces at some of the best bars within walking proximity of the hotel around specific topics so attendees with similar interests can meet one another.

Provide Complimentary Consulting Advice:

How?

“DigMe” will be expanded to a full afternoon on October 23,  with tables provided for attendees to meet sponsors and experts in 1-2-1 appointments based on specific “pain points” they’ve provided in advance.

And, we’ll include website critique sessions based on consumer comments available to a limited number of attendees.

What’s Next:

  • The burgeoning field of Marketing Science
  • How Oculus Rift, recently purchased by Facebook, transformed British Columbia into a video game
  • New platforms like Imgur, now attracting over 140 million users/month

Lastly, to file under “You Heard it First Here” —

DigMe Takes On The Big Apple:

The “DigMe” spinoff of eTourism Summit rolls into New York City on June 10-11, 2015 at the Affinia Manhattan hotel.  Just as eTourism Summit updates attendees on all aspects of digital marketing for destinations and attractions, DigMe Summit will bring together experts and thought leaders focused on digital media and marketing science: Programmatic buying, retargeting, data driven marketing and measurement for travel.  Yes, it’s “Humans vs Robots.”

One of our targets will be the marketing/ad agencies with travel and hospitality providers — those that want to learn about the newest digital media options, updates from the key social and search platforms, trading desks, real time buying.

We’ll be asking you about your own agency during the next few weeks.

Until then, best wishes from our team to you and yours for this festive season and for a great start to 2015.  

Jake Steinman

Founder and CEO

NAJ (North American Journeys)

office: (415) 339-0578                  mobile: (415) 235-0724

www.thetouroperator.com          www.rtosummit.com 

www.activeamericachina.net      www.etourismsummit.com

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