Summary of eTourism Summit Takeaways, Pain Points and Suggested New Topics

A big thanks for the 64.5 percent response on our post-summit survey. Here are your replies:

Rank My Takeaways Mentions
1 Importance of creating good quality video 33
2 Gained insights into use of Facebook, Instagram, Twitter 28
3 Curate user-generated content and great storytelling from staffers, bloggers, locals as ambassadors 25
4 Importance of mobile now + apps 20
5 Future trends and new tech, incl. Drone video, Utrip and other apps, booking engines 16
6 Networking and collecting best practices from peers 19
7 How to maximize use of Pinterest 12
8 Inspirational buzz and talk from Google / Approach to Millennials 11
9 Hearing best practices from social media platforms 6
10 = Importance of authenticity 5
10 = Manipulating big data for effective targeting 5
11 Working messages and tone of voice cross-device 4
12 = Using partnerships 3
12 = DigMe 1-2-1 marketplace 3
13 Attractions Track 2
14 – 24 Working with zero budget, shoulder season marketing, team building, email marketing, native advertising, analyzing sales funnels, audience segmentation, advanced social marketing tools, China, international markets, pyramid of communication, group sales,TripAdvisor 1
Rank My Pain Points Mentions
1 Facebook changes and move to pay-to-play 22
2 Developing content strategy and increased engagement 19
3 Adequate staffing and resources 18
4 Budget and allocation 12
5 Measurement, ROI 10
6 Digital buying 9
7 Management / Admin / Politics 8
8 = Creating video 7
8 = Strategizing, Seeing tomorrow 7
8 = Email marketing 7
9 = SEM and cross-platform devices 5
10 = Effective date management 4
11 = Reaching groups and meeting planners 3
11 = Mobile development 3
12 = User acquisition / lead development 2
12 = Website development 2
13 – 17 Instagram, Twitter, training in SEO & analytics, paperless pay, international visitor development 1
Rank My Suggestions for New Topics Mentions
1 Staff presentations from Facebook & Instagram 9
2 More DMO case study presentations 8
3 Staff presentation from LinkedIn 7
3 = More on email marketing strategies 6
3 = More on content strategy 6
3 = More from digital futurologists 6
4 = Google Analytics training 5
4 = Developing digital strategy w/ online journalists, bloggers 5
4 = More SEM and SEO guidance 5
4 = Longer presentations to allow more detail 5
4 = More on ROI 5
4 = More on groups, meeting planners’ strategy 5
5 = More on mobile & Twitter strategy for attractions reaching visitors on site 4
5 = Continued focus on Attractions Track on Day 2 4
6 = More on Google AdWords 3
6 = More on video development 3
6 = Case study presentations from outside travel industry 3
6 = More new tech products 3
7 – 12 More on branding, sharing economy, Google +, additional social media platforms, GoodBlogs, big data segmentation and analysis 2
13 – 34 Expand DigMe 1-2-1, events promotion, budgeting and structuring, bring in hotels and airlines, bring in Apple and Microsoft, conduct an Instagram Walk, mobile focus, more debates, more research on patterns of aging population, geotags, paperless vouchers, more web design, more on apps, PR database management tools, marketing led automation, HomeAway and vacation rentals, more from TripAdvisor, more on partnership marketing, more on advanced social media tools, more from ‘Best Job in the World’, Ted-type talks 1
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