We’re excited as the days unfold in the run-up to the 15th eTourism Summit. Here’s this week’s summary of thought-provoking, cutting-edge ideas we’re going to be hearing more about. Let us know whenever you’ve got something compelling to share and visit on Facebook for daily updates.
38 Days To Go: How can we keep up?
It’s algorithm anarchy with changes coming fast and furious. Google & Facebook made 300+ in just 4 months! SEO experts Laszlo Horvath and Sandee Jordan will help us stay up-to-the-minute.
37 Days To Go: Can we talk?
Meeting planners are jaded. They’ve been everywhere and seen it all from the front row and from the back of the house. So, how do you get them to engage on social media? Mandy Volpe knows, and she’s sharing her success stories.
36 Days To Go: Can we simplify matters?
KISS. Enduring advice — keep it simple — from Destination Analysts, who have done usability studies for hundreds of DMO and attraction websites. Get yours critiqued by the pros.
35 Days To Go: Can we create the best ads?
Twitter has knocked off Topps to create a ‘baseball card concept’ that does double duty as paid ads for travel clients.
34 Days To Go: Can we surprise and delight?
Sprinkle your content with photos, videos, humorous items, human interest. Content marketing is no longer about optimizing and refreshing words, but also generating engagement that will be shared and surface in searches.
33 Days To Go: Can we do something that’s free?
What are the best ways to build followers on Instagram? Katie Cook, Director of Digital Marketing, Austin C&VB shares some great tips.
32 Days To Go: Can’t we just be happy?
Shouldn’t every company have a Director of Client Happiness Enforcement Officer? Richard Beeson of AgoraPulse is happy to share the good word.
31 Days To Go: May we help?
DigMe 14 is introduced in Beta, an eTS digital marketplace.
Spend the last two hours of the 2014 eTourism Summit over cocktails with a series of fast paced 10-minute meetings connecting the most savvy group of digital tourism buyers with the most innovative digital media companies.