46 Days To Go: Google gets an eye exam
Simpleview’s Search Analyst Sandee Jordan provides details about what the omnipresent search giant actually sees.
45 Days To Go: Sit at the front of the classroom
Small and mid-size businesses learn from big spenders. What’s working in video marketing is pay per view after 30 seconds.
44 Days To Go: Join the debate club
How will you vote in this social media engagement debate? Pro: “It’s not Facebook, it’s your content.” Con: “Facebook’s giving us the finger, it’s about money.”
43 Days To Go: Copy a friend’s homework
Milena Regos of Out and About Marketing liked Tourism Montreal‘s #MTLMOMENTS campaign from eTS13’s session, “Steal These Ideas” …and re-worked it with success.
42 Days To Go: Know the school rules
Canada’s Anti-Spam Legislation will be able to hand out a $10 million penalty to marketers who break the rules. Check out CASL explained here by MailChimp.
41 Days To Go: Keep your batteries charged
Twenty DMOs and attractions will relate their digital campaigns and marketing ideas at #eTS14.
40 Days To Go: Remember your lunch money
We drill down budgeting for digital at #eTS14: What’s the difference between KPI and ROI? How should marketers use each at budget decision- making time?
39 Days To Go: Listen and take notes
Read Jim Brody’s guest post below for a useful cheat sheet on managing online reputation.