eTourism Summit and the 15 Year Itch

Cake Ingredients Credit: pfctdayelise via Wikimedia Commons

Personal musings on a milestone birthday

From  Jake Steinman, Founder and Chief Cakemaker

In 1999, TravelCom held one of the first web-centric technology and
marketing conferences.

The objective was to bring together all sectors of the industry in an
effort to understand how the worldwide web would affect the distribution
and marketing of travel products. Companies of the moment — Expedia,
Travelocity, AOL — plus new web crawlers like Yahoo! and –
joined airline and hotel executives and 1,200 delegates to thrash it out.

Little did we know…what a difference 15 years makes.

I was there to learn how to market and improve content for our new B2B
website,, that aggregated trade
destination trade content for tour operators on one site.

We saw an opportunity for a niche conference focusing strictly
on tourism through the web, targeted at our existing client base of DMOs,
hotels and attractions. In its first year, the new eTourism Summit tapped
speakers from AOL, Expedia, Travelocity and Lycos, but managed to attract
only 39 paid attendees.

While we now run a sell-out conference, we don’t lose sight of our objective:
to feature cutting edge content presented in an intimate venue so delegates
can benefit from updates and exchanges delivered by a wide range of leading
experts in tourism marketing.

Here’s a preview of what we have in store for October 7-9, 2014,
when we look forward to seeing you in San Francisco.

What’s New….Only at eTourism Summit

Happy 15th Birthday! Credit: Vikas Bhardwaj via Wikimedia Commons

Here’s a tentative List of Topics to be covered at the 15th Annual eTourism Summit.
It’s a partial list of presenters…we’re still baking the birthday cake and straightening the candles.

What’s new in SEO & SEM: Laszlo Horvath, ActiveMedia
What’s new from Google: Shaun Aukland, Google
What’s new from LinkedIn: Gail Messick, LinkedIn
What’s new in Mobile: David Poteet, Nomad Mobile Guides
What’s new from Facebook Targeting: Jessica Roberts, Facebook
What’s New from Facebook Organic Engagement: Martin Stoll, Sparkloft Media
What’s new from Twitter: Brian Carr, Twitter
What’s new from Pinterest: Enid Hwang, Pinterest
What’s new in Email Marketing Techniques: Tim Brechlin, What Counts
What’s new in Attribution Marketing: Cree Lawson, Founder, Arrivalist
What’s new in Big Data for DMO’s Intent Marketing: Sylvia Weiler, Sojern
What’s new in B2B Marketing to Meeting Planners: Jeremy Fairley, DMAI
What’s new in Blogging: Catherine Heeg, Customized Management Solutions
What’s new in Snackable (6-sec.) Video: Ian Padgham, Origiful
What’s new in Responsive Website Design: Marla Johnson Norris, Aristotle
What’s new with Instagram: Elena Ferranto, Sparkloft Media
What’s new in Content Marketing: Chris Adams, Miles
What’s new from YouTube: Bing Chen, YouTube
What’s new in ROI Measurement: David Bratton, Destination Analysts
What’s new with International: Jiri Marousek, Brand USA
What’s new in Marketing to Chinese Visitors: Evan Saunders, Attract China
What’s new in Attractions Marketing: Kelly Gillease, Viator
What’s new in Reputation Management: Steve Paganelli, TripAdvisor

ALSO….Just Announced! 

Field Trip to Google HQ, Oct. 7: Optional pre-conference Field-Trip to Google’s HQ in Mountain View, CA, which will include a workshop, tour and lunch (approximately from 9:30am-4:00pm). Open to eTourism Summit paid attendees only. RSVP required, limited to 100 participants, first-come, first serve. CLICK HERE to RSVP, or for any questions.

Field Trip/Reception at Twitter HQ, Oct. 7: Optional pre-conference Field-Trip to Twitter’s HQ in San Francisco, CA, followed by a reception (field trip: 3:30-5:00pm; reception: 5:00-6:30 pm). Open to eTourism Summit paid attendees only. RSVP required, limited to 100 participants, first-come, first serve. CLICK HERE to RSVP, or for any questions.


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