Time On Mobile Phones Doubles In Past Two Years/Friends&Family driving hotel bookings

: According to a new (Oct. 23) report from eMarketer, the shift to mobile is on. The online media research and analysis site estimates that the time spent using mobile devices for activities such as internet and app use, gaming, music and others has more than doubled in the past two years. This year, the amount of time US consumers spent using mobile devices—excluding talk time—will grow 51.9 percent to an average 82 minutes per day, up from just 34 minutes in 2010, eMarketer estimates.

 

 

Average Time Spent per Day with Major Media by U.S. Adults 2009-2012

Medium 2009 2010 2011 2012
Television 247 264 274 278
Online 146 155 167 173
Radio 98 96 94 92
Mobile (nonvoice) 22 34 54 82
Print* 55 50 44 38
—Newspapers 33 30 26 22
—Magazines 22 20 18 16
Other 44 47 45 36
Total 632 646 678 699

Note: time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, 1 hours of multitasking on a PC while watching TV is counted as 1 hour TV and one hour for online.

* offline reading only

Source: eMarketer, Oct. 2012

 

Family & Friends Still Drive Most Hotel Referrals: This what World Independent Hotels Promotion (WIHP) found in a recent survey of almost of almost 20,000 guests during the second quarter of 2012, asking them how they heard about a hotel. The surprising—by today’s standards, which measure the efficacy of nearly everything in an online context—findings probably have to do with the fact that the study was conducted offline.

 

How Did You Find Hotel?

Channel 2011 2012 Percentage Point Change YOY
Friends and family 24.1% 22.9% -1.2
OTAs 20.2% 20.7% +0.5
TripAdvisor 16%% 18.2% +2.2
Other 17.2% 17% -0.2
Repeat guests 11.8% 12.3% +0.5
Travel agent 2.7% 3.1% +0.4
Magazine/newspaper 2.1% 2% -0.1
Facebook 2% 1.6% -0.4
Blog 2.7% 1.5% -1.2
Travel guide 1% 0.5% -0.5
Twitter 0.1% 0.2% +0.1

Source: wihphotel.com survey of 20,000 hotel guests conducted in 2012/tnooz.com

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