WASHINGTON, DC – Destination Marketing Association International (DMAI) and eTourism Summit, an interactive marketing conference for DMOs produced by North American Journeys (NAJ Group), will develop educational programs elevating DMO marketing effort.
“DMOs are under intense pressure to produce a return on investment for all their marketing efforts, and digital marketing is the most efficient way to promote themselves,” stated Jake Steinman, President and CEO of NAJ Group. “ at eTourism Summit, which is a boutique event we limited attendance to 150 so as to maximize interaction between presenters and attendees. Through our relationship with DMAI we will be able to share information that will benefit a wide DMO audience.”
“At eTourism Summit, DMAI is co-sponsoring an exclusive VIP Executive Briefing at Google’s headquarters in Mountain View, inviting DMO CEOs, state tourism directors, and international tourism board ministers interact directly with Google leaders and discuss strategic uses of interactive and mobile marketing,” stated Michael D. Gehrisch, President & CEO of DMAI. “This collaboration will help advance today’s DMOs into the marketing efforts of tomorrow.”
Additionally, DMAI will sponsor and moderate two workshops at the upcoming eTourism Summit held October 10-12, 2012 in San Francisco; and eTourism Summit will sponsor and collaborate on two digital education sessions centered around interactive marketing at DMAI’s Annual Convention, held July 16-18, 2012 in Seattle.
“Partnerships such as this increase the connectivity of the industry,” said Gehrisch. “Leveraging our collective resources elevates the digital marketing and technology education offered at both DMAI’s Annual Convention and the eTourism Summit.”