An open letter to OnLine Travel Marketers from Jim Brody, TripAdvisor.
As you know, both myself and TripAdvisor are big supporters of the annual E-Tourism Summit, which is taking place this year on September 28 – 30 in San Francisco. Once again, TripAdvisor will be a sponsor, and there is a reason that I really love this conference, and it is not just because I get to see a lot of my clients in one place: E-Tourism Summit is the only conference in the world that focuses solely on the interactive and social marketing environment in the travel industry, from best practices to the newest products out there, for the global travel industry. You don’t have to be American, Canadian, European, Asian, African, Caribbean, or Austral-Pacific-ean (I’m reaching there, I know) to participate. It’s applicable to any DMO, anywhere. And I know I’ve expressed to you the importance of a global e-marketing gathering for DMO’s and this is what E-Tourism Summit has evolved into.
So, for over 11 years this conference has educated us all on a level that is hard to match, and this year will certainly be the best ever. Basically, attendees will get to enjoy AGC – Attendee Generated Conferencing. What this means is that you will be able to track yourselves through presentations and roundtable discussions on numerous topics – according to your areas of interest. The speaker list looks amazing, including experts from Facebook, Google, GroupOn, Living Social, Travel 2.0, and – yes – me from TripAdvisor. And, once again, I will be hosting a special roundtable for international DMO’s, and we at TripAdvisor are very excited to be hosting the opening night festivities. DMO’s presenting include Los Angeles, Ireland, and Spokane. There is even an optional excursion to Google headquarters!
Go have a look at the agenda and speakers list at http://www.etourismsummit.com.
Jim Brody, TripAdvisor