Does Social Media Generate Quantifiable Results?

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Bringing hard metrics to the realm of social media remains a challenge, however, with marketers worldwide in disagreement over whether 2010 will be the year they see quantifiable results from their efforts. Just over one-half think they will, but nearly four in 10 are unsure. See full article at e-Marketer:  http://www.emarketer.com/Article.aspx?R=1007621

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