ETourism Update: Troy Thompson of Travel 2.0 appointed Guest Curator

Troy Thompson of Travel 2.0 appointed as “guest curator” for E-Tourism Summit. We are pleased to announce that E-Tourism Summit is working with Troy Thompson, managing editor of the popular Travel 2.0 blog and a self-described “technopologist,” who will be this year’s guest curator–assisting us with topic selection, speaker outreach and moderating panels.  Troy is a respected blogger and consultant in the field of travel marketing and we’re delighted to have him participate. Here’s Troy on E-Tourism Summit:  “The E-Tourism Summit is a fantastic networking and educational opportunity for anyone within the tourism industry.  The blend of technical and real-world expertise…in the areas of social media, mobile technology and interactive marketing…being pulled together for this year’s event is simply unsurpassed.”  You can view his latest post on the 5 Signs of a Poor e-mail Campaign at:

To register at the Early Bird rate go to:

New Topics Added to E-Tourism Summit Agenda:


How Hotels Can Direct Travelers To Book Through Their Sites Instead of the OTA’s

  • Find out how the Delta Chelsea Hotel in Toronto was able to persuade consumers to book through their site instead of the OTA’s, even when their rate was higher.  
  • How Delta Chelsea employed video to engage consumers with increase proven conversion.
  • Producing affordable video that will engage consumers across multiple channels
  • Strategies to capture OTA bookers’ contact information at reception for future use.

 Presenters: Ken Gruber, Director of Marketing, Delta Chelsea Hotel, Toronto (C)  Andrea Burke, president, Burke Communications.(C)

 And Now …Presenting the Industry’s First “Living” logo?

  • How Singapore created the first brand logo designed specifically for interactive media
  • What is the reasoning behind it?
  • What have the results shown about this?


 You Can’t Fool Mother Nature, But Can you Fool Google?

  • An overview of the search marketing landscape: Google, Bing+Yahoo!
  • What are the most recent changes in conventional SEO tactics?
  • Will “share” engines (social media sites) replace “search” engines* 
  • What is the relationship between text, images and video that affect search rankings?
  • Should marketers optimize differently for Yahoo! Google and Bing?
  • How to optimize search rankings without social media
  • Search engine keyword research, the basics

Presenter: Scott Fish, Director of SEO, Engine Works

For complete agenda go to:


1 Comment

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One response to “ETourism Update: Troy Thompson of Travel 2.0 appointed Guest Curator

  1. Thanks for taking the time to talk with me Troy. I enjoyed picking your brain about technology and travel.

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