What Are The Travel Related Apps That Users Really Want?

Travelers with Smartphones Want More Apps: Online news source eMarketer reports that many smartphone users are interested in apps that will help them on the go, and travel-related applications fit the bill. More than 40 percent of smartphone users, according to data from Compete, a Web analytics company, would find trip planning apps useful if they notified them of schedule and rate changes, consolidated itineraries or helped manage loyalty programs.

Travel-Relates Mobile Apps that U.S. Smartphone
Owners Believe Would Be Useful for Trip Planning,
February 2010 (% of respondents)

Apps that would be useful
% of respondents agreeing
Notifies me of unplanned schedule changes for booked trips 52%
Notifies me of rate changes for planned or booked trips 48%
Consolidates all my travel reservations into one itinerary 42%
Helps me manage my rewards, points and loyalty points with multiple companies 41%
Note: n=1,246 respondents who chose “somewhat” or “very useful”
Source: Compete as cited in company blog, March 19, 2010/per eMarketercom
Apps that would be useful Percentage of respondents agreeing
Notifies me of unplanned schedule changes for booked trips 52%
Notifies me of rate changes for planned or booked trips 48%
Consolidates all my travel reservations into one itinerary 42%
Helps me manage my rewards, points and loyalty points with multiple companies 41%

Nearly two-fifths of smartphone owners reported doing at least some of their leisure travel research on their mobile device, and more than one-quarter completed at least some of their bookings on their phone. In addition, one-fifth of smartphone owners were interested in receiving travel website advertisements on their devices. Also, one report found that almost one-quarter of hoteliers worldwide are planning to develop an iPhone app this year.

Mobile Marketing Initiatives Hoteliers WorldwidePlan to Implement in 2010 (% of respondents)
Initiative Planned for Implementation Percentage of Respondents Planning to Do So
SMS text marketing 27.6%
Mobile site 25.9%
iPhone app 24.1%
Mobile booking engine 22.4%
Mobile banner advertising 19.0%
Not planning on mobile marketing initiative for ‘10 32.8%
Source: Hospitality eBusiness Strategies (HeBS) as cited in company blog/per eMarketer

Social Media Websites, Online Travel Categories Analyzed: The social Web has shifted the online experience from searching and consuming to creating, connecting and exchanging. The more passive consumers and Web surfers of yesteryear are today’s content generators, collaborators and commentators. This change in how consumers are using the Web is having an impact on online travel, according to PhoCusWright’s new report, Social Media in Travel: Traffic & Activity. A major finding of the report is that, despite widespread contraction in the travel industry in 2009, monthly visitors to social travel websites rose 34 percent between the first half of 2008 and the second half of2009. The report is the first release in PhoCusWright’s Social Media in Travel series. For more information, visit http://www.phocuswright.com.

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