The Four Essentials of Awesome E-mails

If done right, email can be one of the most cost-effective tools for a B2B marketer, given the ease of the delivery method and timeliness of both delivery and response. With email campaigns, marketers know that their messages are delivered instantly, recipient response time is generally less than 48 hours (and most often in the first few hours), email works for both inbound and outbound marketing campaigns, and nearly all business professionals have an email address.  Read More: http://tinyurl.com/yacemup

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