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What Are Four Types of Branded Campaigns on Facebook?
While small businesses have a huge opportunity to take advantage of the Facebook advertising platform, many large brands are interested in growing their presence on the world’s largest social platform. For those companies there are many opportunities and the challenge is not determining whether or not to be on Facebook but what the best approach is. In this article from Nick O’Neill on “The Unofficial Facebook Resource, each of the campaign types is outlines as well as some of the pros and cons of each type.
Facebook engagement advertising includes:
1.Poll Engagement Ads
2. Video Engagement Ads
3. Branded Gift Engagement Ads’
4. Event Engagement Ads
Additionally, several of the comment to the posting have generated debate from knowledgeable marketers who’ve shared their experiences.