E-Tourism was originally scheduled to open on Columbus Day, October 12, 2009, as those were the only dates available to us for this property. However, they have now notified us that that we can begin the event one day later, Tuesday, October 13th and we’re delighted to let you know that the new dates are now October 13-14th, at the Marriott Marquis Hotel in NYC. To register at the early bird rate, go to: www.etourismsummit.com
TOP US TRAVEL TRENDS According to PhoCusWright.
Recessionary markets provide extraordinary opportunities to observe shifts in consumer behaviors and attitudes. PhoCusWright projects that the total U.S. travel market will decline 11% in 2009, returning the industry to pre-2006 levels.
This decline reflects a dramatic shift in consumer demand levels, and new research from PhoCusWright’s Consumer Travel Report provides valuable insight into the changing behavior of today’s traveler.
Top U.S. Traveler Trends
Move over boomers—Generation Y has come of age
Twenty-five to 34 year olds are spending the most per household on travel and 18-34 year olds are significantly more likely than older age groups to indicate that they plan to travel more this year.
While boomers are commonly described as the wealthiest generation, the 45-64 age group is spending the least per household on travel and is also the most likely to reduce travel spend this year.
It is going to get worse before it gets better
Consumers who spend more than average on travel are more likely to reduce travel expenditure this year, and those that spend less than average are more likely to actually increase travel expenditure this year. The result of this mixed bag of intentions is that overall expenditure will decline considerably across the board, but budget brands will experience a smaller decline than upscale brands.
Online travel agencies will fare better than other channels
It may seem surprising given the recent flurry of fee cuts and revenue-eroding promotions from online travel agencies (OTAs) like Expedia and Orbitz, but OTAs will outperform other channels in year over year bookings because of their consumer base.
Online travel is mature but not saturated
Though the majority of travelers typically book online, there is still plenty of opportunity to grow online transactions. Consumers that spend the most on travel still use a mix of online and offline methods.
Travel search engines are (finally) making a mainstream impact
Travel search engines like Kayak are not new to the travel industry, but are now becoming a mainstream element in the travel planning process. Over a quarter (28%) of travelers typically turn to them when shopping for travel and new entrants like TripAdvisor will continue to broaden the audience.