10 Hottest Travel Trends in Online Travel (from Europe)

A reporter from the London Times Online attended this week’s Travolution Summit in London and took away what she calls “10 hottest trends in online travel.” Not surprisingly price is one of them: travelers search Google for ‘cheap hotels’ most often, then ‘beach hotels’ and ‘luxury hotels’.

Among the takeaways:

·         Flights come first: on average vacationers buy flights 44 days before travel, book their hotel 42 days before and their rental car 19 days before, says Frommers.

 

·         We trust reviews: People are more likely to book a holiday if they can read reviews from other travelers, says Frommers and TripAdvisor.  Research shows “consumer opinions posted online” are trusted more than newspapers.

 

·         It takes a month to book a holiday;: the average holiday booked online takes 29 days and 12 searches on 22 different travel sites.

 

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