While Everyone May Be Twittering…Does Anyone Give A Rat’s A_ _?

 

The biggest uses of Twitter right now are:

– Businesses following what is being said about them or their industry—Zappos, JetBlue, Comcast, etc.
– Celebrity updates—Lance Armstrong Tweets about his collarbone.
– Real-time updates of news events, especially natural disasters.
– Niche topics, like #MSU or #UNC during March Madness.
– Individuals/companies promoting themselves.

And it’s the last point that may eventually cause Twitter to become tiresome. Is Dale Carnegie rolling over in his grave because everyone on Twitter is trying to be heard, when the key to winning friends and influencing people is actually listening? Twitter is popular, in part, because not everyone is on it, giving it effectiveness and a cool factor. When it becomes flooded with marketing messages, it loses both, which will lead many users to abandon Twitter and move onale Carnegie rolling over in his grave because everyone on Twitter is trying to be hear.

Read post at Search Engine Watch:

http://searchenginewatch.com/3633277

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1 Comment

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One response to “While Everyone May Be Twittering…Does Anyone Give A Rat’s A_ _?

  1. John Moore

    I have to disagree with your final point. Twitter is ultimately a social platform based upon building relationships and establishing two way communication. While there are those that are seeking to understand it’s use (and ultimaly Spamming) it is, or will become, another tool in your marketing/communications arsenal.

    If you are curious about reading my thoughts on what is missing in the platform, check it out here:

    http://johnfmoore.wordpress.com/2009/04/08/the-unofficial-twitter-roadmap-for-a-social-marketing-delivery-platform-don%e2%80%99t-pass-it-on/

    If you check it out, leave a comment so the two-way communication can continue.

    John
    http://johnfmoore.wordpress.com
    http://twitter.com/JohnFMoore

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