Tweet, Tweet: How to Measure Engagement on Twitter

Twitter is one of the most rapidly adopted social media outlets on the Internet, and it’s growing by leaps and bounds each day.  So how do you know whether your followers are listening or whether you’re just tweeting in the wind? How do you know whether tweets about topic X have more or less value than tweets about topic Y? For marketers, Twitter is an extension of everything you do from a branding and PR perspective. To supplement your blog posts, you might tweet about today’s topic and post a tinyURL back to your corporate site. To generate more eyeballs and potential sales, you could tweet about the special deal you just sent to your email subscribers. To make more personal connections and network with influencers, you can even live-tweet your whereabouts or provide real-time feedback at industry events.  Read more at Marketingprofs:


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