Derek Halpern, who produces Prevential, a blog dedicated to helping entrepreneurs use the online tools to expand their business, has compiled the Ultimate Twitter Resource Book, with each chapter functioning as a landing page with a series of links he has found to construct the online book. Very clever. I must admit, I did not understand how twitter was anything but a waste of time, thinking that I would find tweets announcing that someone had turned their toaster up to five from four. But since I’ve joined, I’ve been following travel marketers ranging from hoteliers to cvb’s and state tourism offices use tweats effectively.
Here’s a link directly to the landing page for the chapter on how marketers are using twitter to expand their business.
Here’s a link to the Chapter on Twittering for business.