UK Company develops “Guilt Trip” Calculator to promote volunteer tourism.

With one-in-three Brits admitting to feeling guilty at least once a day, and worries about not being eco-friendly enough topping the list, a tour operator has launched a range of breaks which aim to offset personal guilt. While of little interest to a worry-free 15 per cent who claim to have never felt guilty in their life, the new online tool launched by meaningful travel company i-to-i allows holidaymakers to match a “guilt trip” to meet their individual sins.
After answering a range of questions at, the free online calculator works out personal guilt levels and then recommends a meaningful overseas trips designed to specifically offset that guilt.
The research showed that, after eco-friendliness (31%), “not being involved in the community” (29%) was the second most popular response a quarter (25%) of Brits claim that not giving enough to charity caused them the most guilt. Meanwhile, “Food & drink” (49%) and “Clothes” (16%) were top of a poll of our guiltiest pleasures.  Take the test:


Leave a comment

Filed under Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s