This year, 2009, may well go down for some as the year that the worst recession since World War II hit the world economy …and threw travel off-balance. Others may remember this year for the exciting challenges posed, opportunities seized and progress made towards a brighter, more profitable and tech-savvy future. Whichever way you chose to remember it, there’s no denying the fact that as travel and hospitality professionals, we’ll all have to break some molds, get creative, optimize use of resources and collaborate like we’re never done before! Six hotel marketing experts from various sides of the industry discuss their ideas for solutions in a recent article at Hospitalitynet.com http://www.hospitalitynet.org/news/154000320/4039613.html
What’s More Important: SEO or User Experience?
Finding the balance between search engine optimization (SEO) and a successful user experience can be a challenge. The two strategies can conflict, and companies may mistakenly favor one over the other.
For example, one company may choose to “stuff” the same keywords into every “alt” tag in its navigation graphics. That, of course, detracts from the user experience, making the page slower to load and making the page difficult to interpret for the visually impaired who are using screen readers.
Then there are others who try to maximize usability without any concern for SEO. They choose to “Googleize” their homepage, stripping all non-essential elements out of the page and making it as simple and streamlined as Google.com’s homepage.
That, unfortunately, offers very little for the search engines to sink their teeth into; that is, there are insufficient clues for the search engine to identify appropriate keyword themes for your page.
See article at Marketprofs: http://www.marketingprofs.com/9/usability-findability-getting-synergy-right-spencer.asp\