The recent economic challenges have accelerated the interactive market’s maturation, requiring online marketers to change their approach. To compete in the slower growing 2009 e-commerce market, marketers must focus on retention plans to maximize results from existing customers, When budgets are tight, retention marketing is attractive because you’re talking to your existing customers. This means that you have either an e-mail or postal address to communicate with customers, reducing advertising costs. You also have insights based on past history to better target marketing to each customer’s needs. Here is an article written by Heidi Cohen that describes general strategies companies can use.
http://www.clickz.com/3632494 . At e-Tourism Summit, October 12-13th, at the Marriott Marquis Hotel in New York. (www.etourismsummit.com), we will include this as a topic and focus on approaching this from a travel industry perspective.