Is Someone Talking Behind Your Back?

Top 10 Free Tools To Monitor What People Are Saying About Your Brand.

Years ago, when people talked about brands, it was behind our backs and we almost never found out about it. Today, most of these dialogues are right in front of our own eyes and the number of locations where our brands may be cited is astronomical.

Depending on how popular and well-known your brand is, there may be few or many people talking about it. If you’re looking to start a blog, position yourself as an expert or start networking actively in your desired topic area, then listening is an important research routine. As you become more well-known, more conversations will be held around your brand name, so you’ll spend more time listening and possibly responding to blog posts, tweets, etc. If you’re a large and popular company, you may need to hire someone to manage these monitoring tools daily.

Traditional travel companies—destinations and suppliers such as hotels, restaurants and attractions—need to understand how consumers perceive their brands by using these top ten free tools to monitor what people are saying about them.


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MARK YOUR CALENDAR: E-Tourism Summit, the annual meeting of the Online Travel Marketing Network, will be held October 12-13th, 2009 at the Marriott Marquis in New York City. Call (415) 339-0578 for more information.


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